List of Articles trust

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  1 - A model for Open Innovation in Banking Industry of Iran: Case study of Parsian Bank
  jafar bagherinejad ghazale javid
  In a research which this paper reflects its results , a model for open innovation in banking industry is offered. In fact , the relationship of open innovation as latent variable and the influential factors are stated in a model. In this regard, with reviewing literatu More

  In a research which this paper reflects its results , a model for open innovation in banking industry is offered. In fact , the relationship of open innovation as latent variable and the influential factors are stated in a model. In this regard, with reviewing literature and previous researches, a conceptual model for open innovation in banking industry was designed. This model includes three main constructs like internal factors (technological resources, capability of idea attraction ), external factors(external knowledge resources, technological changes) and the relationship factors as trust. By conducting interviews with experts regarding the model constructs and doing statistical analysis, it has been approved. Then in a field study in Parsian Bank, by distribution of questionnaires, the relevant data for approval of the model ingredients were gathered. At last, by using structural equation modeling and regression equations in path analysis form and using SPSS and LISREL Softwares , the data were analyzed and the interrelation among latent variable and independent variables were stated clearly. The findings show that, in internal side ,technological sources doesn’t show any direct relation with open innovation, while the capability of idea attraction, had direct relation with open innovation. In external side, knowledge and technological change had positive and direct relation with open innovation. In interaction side, trust had positive and direct relation with open innovation. The model of this research can be useful for cultivating open innovation in banking industries and as a powerful tool for policy makers and planner in this sector. Manuscript profile
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  2 - Factor structure of knowledge sharing, knowledge creation and organizational trust (case study: staff of engineering faculty, university of Tehran)
  farnoosh alami fateme narenjisani Alireza Youzbashi
  Today, Organizations needs creating and sharing knowledge for development and this meet in the trusted environment. The Purpose of this research is identifying the influencing factors of knowledge sharing, knowledge creation and organizational trust of staff engineering More

  Today, Organizations needs creating and sharing knowledge for development and this meet in the trusted environment. The Purpose of this research is identifying the influencing factors of knowledge sharing, knowledge creation and organizational trust of staff engineering faculty of university of Tehran. 100 people selected as research sample randomly. Data of this research analyzed by T-test, regression and AMOS. The results show that knowledge sharing and its dimentions between staff is lower than average level and externalization is higher than average level. Combination, internalization nd socialization and also trust to managers is lwer than average.. implicit knowledge sharing factors, trust to managers and socialization have the most importance from the view point staff. But socialization, synthesis and internalization organizational trust have an indirect influence on knowledge sharing and knowledge creation and knowledge sharing have a direct influence on knowledge creation. Manuscript profile
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  3 - Study of Determinants of Trust the success of knowledge management systems Research in a public institution
  saeide majidi
  From the perspective of this study was to investigate the influence of trust on success can be addressed with appropriate policies to improve the system for improve the management of knowledge. Note that data for this study were collected by questionnaire. This research More

  From the perspective of this study was to investigate the influence of trust on success can be addressed with appropriate policies to improve the system for improve the management of knowledge. Note that data for this study were collected by questionnaire. This research using the user in terms of knowledge management, including senior managers and junior and employees been done And the success of knowledge management systems has been considered as the dependent variable for the analysis and structural equation modeling is used SPSS and PLS. Based on objective and descriptive approach is Prioritizing the various factors affecting trust and confidence and the success of knowledge management systems is discussed. Manuscript profile
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  4 - Understanding the users’ initial trust of social networks
  Mohsen Akbari
  Social networks are one of the types of social media which in recent years has been influential in the lives of internet users so that forms of social communication is influenced by the new media and in the future will play a more important role. On the other hand the t More

  Social networks are one of the types of social media which in recent years has been influential in the lives of internet users so that forms of social communication is influenced by the new media and in the future will play a more important role. On the other hand the trust is one of the major causes of satisfaction and repeat use of the online service.This research employs elaboration likelihood model to identify the factors affecting the users’ initial trust in Facebook and it express that users change their attitude via a dual route including central route and peripheral route. Central cues include information quality and service quality, whereas peripheral cues include system quality, structural assurance and reputation. Self-efficacy moderates the effects of central cues and peripheral cues on initial trust. The populations of this study are Iranian users on Facebook. Data for this study through contacts with personal pages and pages of general (relating to groups, cities, activities, university, etc.) active in the social network were collected. For this purpose, link of online questionnaire to provide them on the website docs.google.com. In this questionnaire was used a five -point Likert scale from strongly disagree (1) to strongly agree (5) and finally 406 questionnaires were collected according to schedule and Morgan Jersey, which are well to conduct research in the infinite. Questionnaire validity by the opinions of experts and university professors and its reliability through Cronbach's alpha were provided and represents optimum reliability. Data were analyzed with Smart PLS statistical software. According to the results of the independent variables in this study, self-efficacy, reputation and structural assurance respectively with path coefficient 0.47, 0.23 and 0.2 have the greatest effect on the initial trust and system quality has minimal impact on initial trust with amount 0.07. The results also indicate that self-efficacy moderates the effect of system quality on initial trust. Therefore, since the self-efficacy apart from the moderating role directly also has the greatest impact on initial trust; social network designers should be a special attention to this factor so that it's learn is easy and it's use process is clear and understandable for users. Manuscript profile
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  5 - The impact of social networking ads on the desire to buy customers Through the moderating role of trust and image of perceived website (case study: aval market)
  maryam akhavan
  The present research studies the effect of social networking advertising on the desire to buy customers through the moderate role of trust and image of the perceived website in the first company. The research method is descriptive and survey type. The statistical popula More

  The present research studies the effect of social networking advertising on the desire to buy customers through the moderate role of trust and image of the perceived website in the first company. The research method is descriptive and survey type. The statistical population of this research includes all customers of the first market in Tehran. The sample size was determined using the unlimited population formula of 384 people. The method of sampling is cluster sampling. The research data were collected using library and field method and the tools used in the questionnaire. The reliability of the questionnaires was confirmed by Cronbach's alpha (0.884) and the validity of the tool was confirmed by content and structure. The research data were analyzed using SPSS and Laser software and analyzed by statistical, descriptive and inferential statistics. The results of this research indicate that social networking ads, the value of social networking ads, Social networking stimulants have a positive impact on the desire to buy customers. However, the impact and customization of social networks has been rejected by the desire to buy customers. Also, the results of moderating assumptions show that the trust and image of the perceived web site significantly affects the impact of social networking ads on the willingness to buy customers. Moreover, the results show that the interaction of social networking ads and gender after adding to the meaning model Not a dude     Manuscript profile
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  6 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
  maryam mahmoodi
  Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of More

  Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of this study is to determine the effect of using e-commerce on Online consumers behavior of RIGHTEL company. The present research is descriptive in terms of research method and in terms of purpose is an applied type. The statistical population of this study is the students of Islamic Azad University of Naragh Branch. According to the Cocran formula, the size of the unlimited society is 171 people. sampling method is Simple random. In order to collect data, has been used two questionnaires including: Standard questionnaire for consumer behavior of LERMAN(2006) with 6 items and HAMDAN(2004) e-commerce standard questionnaire with 10 items, that the above questionnaires have a five-choice spectrum of Likert scale. The collected data through questionnaires were entered into the spss21 software. For statistical analysis of data, used statistical tests including Kolmogorov-Smirnov test and regression. The results of this study indicate that e-commerce has a direct impact on consumer behavior and its dimensions (customer satisfaction, trust, loyalty, positive politeness and negative politeness).   Manuscript profile